Making use of long-tail keyword phrases (unique phrases that searchers use) to help content arrive at its target audience?? ???? ?? ????, ?? ???????????? ????????? ?????????? ?????? ????????? ???????? ??? ???? ???? ??????? ??? ??? ????????. ???????? ? ??????? ??? ?????? ?????????? ??? ??????????. ??? ?? ??????? ??? ??????????????? ??? ?? ??????????